About Me

Hi, I'm Sash the founder of The VA Lady, and my journey into the virtual assistant world began during one of the most life-changing times—maternity leave. Becoming a mother gave me the motivation and clarity to pursue my dream of being my own boss, and that’s when I discovered the flexibility and freedom of working as a Virtual Assistant.

With over 13 years of experience across administration, accounting, HR, procurement, sales, PA duties, and customer service, I’ve built a brand that many businesses now rely on for trusted, high-level executive support. My aim has always been simple: to deliver quality, efficiency, and integrity in everything I do.

Outside of work, I cherish time with my beautiful son and fur baby. I also love getting my hands dirty in the garden and unwinding with arts and craft projects—it’s my creative escape!

At The VA Lady, my mission goes beyond just supporting businesses. I’m passionate about helping more people experience the benefits of working from home, all while upholding the core values of honesty, accountability, and professionalism. Whether you're a small business owner or a growing enterprise, I'm here to make your life easier—so you can focus on what you do best.

Chat soon, x